A deterministic system designed to process leads, trigger automations, and assign human actions based on hard business logic.
The engine ingests signals from every touchpoint: website visits, form submissions, email opens, and webhook events. It standardizes these signals to calculate intent, fit, and urgency in real-time.
Before a human ever sees the lead, our AI analyzes the data against your ideal customer profile. It generates an explainable priority score—never an opaque black box—so reps know exactly why a lead is hot.
Every viable lead is assigned a deterministic state: Respond, Escalate, or Wait. The engine routes the action to the correct actor: AI for routine follow-ups, or Human for negotiation and closing.
If a human rep fails to act within the SLA window, the engine flags it as Revenue Leakage. Analytics span the entire journey, providing absolute transparency from marketing source to cash.